B2B Go-To-Market Structuring with HubSpot

Superprof, European leader in private lessons, is embarking on an ambitious B2B strategy. With a validated offer, the challenge was to build an efficient, equipped and scalable commercial organization to generate traction in a new market.

“It's a game changer. We have better visibility, better targeting, and we save a lot of time.”

Vijay Annassamy

B2B director, Superprof

EdTech/training

Sector

bets

Location

100 - 250

Employees

Consultant (s)

2 months

Duration of the mission

Our impact in figures

x2

On the Number of Appointments Taken

+50%

Increased productivity in operational management

Background

Superprof Launches its B2B vertical after having validated an initial product/market fit. The transition to CRM therefore symbolizes a shift towards a more mature and industrialized organization.

Their challenges :

Manage an important base,
Avoid wasting time in qualifying,
& build an efficient commercial machine.

Solutions provided

‍Full Audit of the Sales Cycle and Existing Tools

HubSpot implementation :
Structuring Business/Contacts/Deals/Leads objects, Connecting tools (Aircall, Gmail, Calendar) & Creating custom views and dashboards.

Cleaning & Importing the Base :
Cleaning of sites, emails, numbers, numbers, numbers, duplicates & standardization of workstations.

Pipeline structuring :
Creation of a lead phase before Deal to avoid “false-positive deals.”

Automations & templates :
Implementation of sequences and workflows to follow calls, emails, quotes, integration of electronic signatures.

Results

CRM adopted at 100% : “You Never Go Outside of HubSpot”
Streamlining dirty operations (follow-up of appointments, creation of quotes, automation)
Time-saving, in clarity and in quality of qualification
Possibility to scale marketing campaigns