Cleaning, segmentation & optimization of lead acquisition

Startup in strong traction after a peak in media awareness. Arcads, which automates the creation of advertising videos via AI, needed a structured CRM to absorb an explosion of leads and secure its commercial growth.

“We've been working with Kano for the past few months, and they've done a remarkable job of understanding our needs, advising us on a CRM strategy, implementing that strategy, and finally, going above and beyond our expectations to refine that strategy. An essential team to collaborate with”

Romain Torres

Arcads

Saas/Advertising

Sector

paris

Location

10 - 50

Employees

Consultant (s)

2 months

Duration of the mission

Our impact in figures

60%

duplicates removed from the database

90K

leads processed and segmented automatically

+1

integration of an AI API (OpenAI) for scoring leads from deleted duplicates

Background/Problem

After a peak in media visibility, Arcads received a massive volume of leads (90,000) - the impact:

Their CRM HubSpot was not structured to absorb this flow : lack of segmentation, scoring, and overload of sales teams.
Les data was redundant or unusable, preventing effective activation efforts.

Solutions provided

Deliverables

Clean and segmented database
Lead scoring API integration
Dashboards and prioritization views for salespeople

‍

Our actions in detail:

Cleaning and segmenting the database :
- Removing duplicates, filtering inactive contacts, and identifying priority leads.
Deploying scoring via the OpenAI API :
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- Automatic evaluation of lead potential based on data such as website, company size or location.
Structuring the HubSpot CRM :
‍
- Centralization of data, automation of follow-up, and smooth integration with commercial processes.

The results

In two months, the team was able to make its base more reliable, focus its efforts on the most promising leads, and improve its operational efficiency.
The integration of OpenAI allowed intelligent sorting of leads without human overload.
Automating processes allowed the sales team to regain productivity while increasing conversions.