Commercial

(Re) build the foundations of your sales machine

Kano helps sales departments structure their operations to deliver sustainable and predictable performance - by reconciling tools, data and execution.

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Challenges & Issues

Don't improvise your sales performance, structure it!

Why doesn't doubling our workforce double our results?

Because effective commercial growth requires clear processes, fluid tools and rigorous management.

Why does our team spend so much time in CRM... for so little value?

Because your tools are not aligned with your real workflows. We are putting things in order to make it a real performance driver.

How can we make our pipeline and our forecasts reliable?

Thanks to structured rituals, relevant metrics and a forecast based on usable data.

How do you make decisions without wasting hours consolidating reports?

By deploying dynamic dashboards that focus on action, not compilation.

Already 50+ businesses
Accompanied

Our method or Perimeters of action

At Kano, we support sales departments in optimizing their activities around the main levers of Sales performance:

Prospecting & generating opportunities
Pipeline management and conversion
Forecasting & results management
Structuring territories and objectives
Alignment between strategy, tools and field execution

Seamless, consistent, and predictable execution across the business chain.

Sales Process Excellence

We structure your sales journeys so that they are legible, repeatable and conversion-oriented:

Define the stages of the sales cycle
Qualification of opportunities and lead scoring
Clarifying the handoffs between Sales, Marketing and CS
Formalization of Sales Playbooks: discovery, closing, objection handling
Definition of ICPs and prioritization of accounts

CRM migration, management and optimization

We work to transform your CRM into a real management cockpit - it must reflect your commercial process and not become an administrative burden:

Complete redesign or CRM migration
Structuring pipelines, objects, properties, and workflows
Data cleaning and enrichment
Automating reminders, notifications and cross-tool synchronizations
Integration with your prospecting tools, ERP, support or BI

A CRM that is clean, adopted and exploited to its full potential.

From experienced reporting to real-time management.

Commercial management

We lay the foundations for actionable management, based on reliable data as well as on rituals guaranteeing a good level of reading and action:

Setting up dashboards (pipeline, conversion, conversion, forecast, NRR)
Analysis of business velocity and bottlenecks
Structuring of steering rituals (weekly review, forecast meeting, QBR...)
Setting up individual & collective scorecards

Business Planning and Incentive Strategy

Growing without structure leads to confusion. We act to secure a structured and motivating framework, at the service of your growth:

Definition of commercial territories and assignment rules
Capacity planning (by segment, channel, type of sale)
Design or audit of variable compensation models
Consistent top-down goal setting
Tools and rituals to manage the achievement of goals

A clear framework for your teams, and incentives aligned with your business priorities.

FAQS

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Omi, a SaaS scale-up specializing in the creation of visual content for beauty & B2C brands, was in full commercial acceleration. With a strong increase in demand, the challenge was to make HubSpot reliable: data hygiene, fragmented processes, large volumes, and lack of lead prioritization.

Restructuring of commercial & marketing processes

A consulting firm in full expansion, Meltone aims to double its turnover by 2028. The management team wanted to structure its sales and marketing processes to support this growth and make HubSpot a central management lever.

Unification of commercial processes & Cross-sell management

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Sales Force & Customer Service Transformation

After its takeover, Je Declare Mon Meublé (JD2M), a furnished rental specialist, had to completely rethink its commercial organization and its customer support system. The objective was twofold: to build a robust growth machine and to improve the customer experience.

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Superprof, European leader in private lessons, is embarking on an ambitious B2B strategy. With a validated offer, the challenge was to build an efficient, equipped and scalable commercial organization to generate traction in a new market.

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Amenitiz, a SaaS publisher for independent hoteliers, is facing rapid growth. Sales teams were hampered by a poorly structured HubSpot CRM, overloaded workflows, and difficult access to customer data. The objective: to overhaul the CRM architecture to gain efficiency, adoption and performance.

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Standardization of processes and improvement of commercial performance

Company in structuring. Linc is publishing a modern payroll solution and wanted to lay a solid foundation to structure its commercial machine, make its processes more reliable and improve the predictability of its revenues.

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