Structuring and managing a commercial organization and multi-BU project in an industrial group using HubSpot

background

Pharma & Beauty Group needed to harmonize its practices between 5 factories, 3 Business Units and several business teams. The tools and operating methods were heterogeneous depending on the sites and functions, with limited transversal visibility on commercial activity and projects. The challenge was to make HubSpot a common base to centralize data, manage the business and support the group's growth.

Approach & Methodology

• Business scoping phase with key teams to understand the specificities by BU and by function
• Work to align business challenges, regulatory constraints and operational realities in the field
• Design of a HubSpot architecture capable of managing both industrial complexity and ease of use for teams
• Gradual deployment, with regular back and forth with teams to secure adoption

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Solutions provided

Results

HubSpot has become the central tool used by all teams. Data is more reliable and shared between businesses. Coordination between business, projects and internal teams has been strengthened. The overall management of the activity is facilitated for management. The system constitutes a solid basis to support the future growth of the group.

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